Reef Cafe has launched and we are sure you will love it.

We are taking prebook orders. The Reef Cafe is a unique and better way for reef tanks to be fed. Reef Cafe offers never ending variety with value and fresh whole ingredients.  John Tullock and Ralph Cabage have finished a…..

The Sicce MINU LED prices are lower

Ralph Cabage | August 12, 2013

The new Sicce Minu LED lights have been reduced in price making them even more affordable.  These Italian Lights are water resistant, have a five year warranty and work very well.  They are available from Sicce Authorized Dealers. See www.aqualifesupport.com……

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Our Experts Review Sicce Calanus

admin | August 9, 2013

Sicce CALANUS provides all-natural aquarium nutrition for every tank and every hobbyist level. Sicce CALANUS offers a revolutionary approach to feeding both hard and soft corals, other filter-feeding invertebrates, fish larvae and fishes requiring zooplankton in the range of 2…..

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The Wrong Attitude

admin | July 16, 2013

by John Tullock Are some manufacturers so desperate to move inventory that they are willing to sacrifice the good will of long term customers for any level of sales? It would appear so. Aquarium Life Support Systems recently rejected an…..

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Praise for Sicce Calanus

admin | July 9, 2013

by John Tullock I just received the following email from Leah Wood, assistant manager at Aquarium of Knoxville: “Sicce has provided us with another revolutionary aquarium product! Recently, they launched Calanus Marine Zooplankton, a food containing 100% natural copepods harvested…..

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Bradley Caldwell Closing in OH

admin | June 24, 2013

by John Tullock Pet supplies distributor Bradley Caldwell is closing it Dayton, OH, distribution center, according to news reports. The closing means the loss of 81 jobs. None of the reports cites a reason for the closure.

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Refractometer Promotion Successful

admin | June 12, 2013

by John Tullock Thanks to all the members who participated in our recent refractometer promotion. We received orders for more than our target number of 5oo units, enabling us to offer a great deal to participants. This is what cooperative effort…..

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Hagen Makes Big Announcement

admin | June 5, 2013

by John Tullock Hagen has taken a giant step toward saving the aquarium industry from online low-balling. Here is the text of a letter sent recently to all Hagen’s dealers and distributors from Mike Dodge: “Please open and review the…..

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Marineland Stoops to New Low

admin | May 30, 2013

by John Tullock If you are still stocking Marineland products, you might be interested in this anecdote from Scott Gregory, manager at DL member store Aquarium Knoxville: “I had a customer come in earlier [today] who needed two of the same impeller. We…..

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Sicce Reef Feeding Program a Game Changer

admin | May 29, 2013

by John Tullock It’s not often you come across a product that is a real game changer for reef aquariums, but Sicce and Sicce-USA have a winner in our new Reef Tank Feeding Program. Full Disclosure: John Tullock is the…..

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The Sweetest Sound

admin | May 22, 2013

by Ralph Cabage III On my way to Prestige Cleaners I focused on nothing more than getting in and out as fast as possible.  I put my stuff on the counter and the lady who works there said, “Hello, Mr……

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