Ralph Cabage III, Founder and President

Ralph Cabage III brings over 25 years of experience in the aquarium industry to the Dealer Lounge, helping members build and maintain their businesses.

Help preserve and expand the aquarium hobby!

By participating in the AquaLife Dealers Lounge and AquaLife Authorized Dealers Program, aquarium retailers can make their voices heard on issues of concern to the aquarium industry. We believe the independent, brick and mortar retailer plays a vital role in the growth of the hobby and the industry it supports.

Make More Money From Your Business!

The integrated product line available exclusively from Aqualife Authorized Dealers makes inventory management easy. Refill programs save customers money and offer a greener option to wasteful packaging. Pricing is competitive with large discounters, yet stores retain full margins.

John Tullock, Executive Director

John Tullock, noted author and biologist, has partnered with Ralph Cabage III to create and maintain the Dealer Lounge, where brick and mortar retailers can access business-building resources.

Member Blog

Members-only blog by John Tullock and guest bloggers

Reef Cafe has launched and we are sure you will love it.

We are taking prebook orders. The Reef Cafe is a unique and better way for reef tanks to be fed. Reef Cafe offers never ending variety with value and fresh whole ingredients.  John Tullock and Ralph Cabage have finished a two year project and are proud to give you Reef Cafe.  You will love it ... Read More »

November 21, 2014 ·


Sicce XStream Pumps Announced

Sicce is now taking prebook orders for the Xstream pumps. Www.sicceus.com xsteam Newsletter_Imp_23-10-2014-GB

November 20, 2014 ·


Product Review: OSI Spirulina Flake Food

by John Tullock OSI Spirulina flake food (OSI 4008) is an excellent food choice for both marine and freshwater algae grazers. Any top- or midwater-feeding fish will benefit from the addition of this nutritious food to their regular diet. Freshwater fishes such as platies, mollies, American flagfish, goldfish, and African cichlids all love this food! Saltwater tangs, ... Read More »

March 24, 2014 ·

Member Product Reviews

Sicce Packaging HyperCure in New, Larger Size

Sicce USA has responded to consumer demand with a new, larger size of its HyperCure reef safe disease control product. Formulated from a proprietary blend of natural herbal extracts, Sicce HyperCure is effective against: • Saltwater Ich (Cryptocaryoniasis) • Velvet (Gold Dust Disease,dinoflagelliasis) • Protozoan parasites (Trichodiniasis, and others) • Fungus (Saprolegniasis)  “We have been ... Read More »

February 26, 2014 ·

Open Reviews

Sicce Reef Managment System

Sicce USA announced the release of their HyperReef line of liquid supplements for reef aquariums. Consisting of three separate solutions for replenishment of magnesium, calcium and alkalinity, Sicce HyperReef supplements round out the Sicce HyperReef system. When used in combination with Sicce HyperKoral micronutrient coral food and Sicce Calanus zooplankton, these new products provide a ... Read More »

February 26, 2014 ·

Open Reviews

Product Review: Phyto2 by Aqua-Tech

Hello world!

February 18, 2014 ·

Member Product Reviews

Product Review: Azox by Aqua-Tech

by John Tullock Are you stocking Azox yet? If not, you and your customers are missing out. Azox is possibly the easiest, most convenient way to feed your reef that anyone has developed! Azox is comprised of zooplankton that has been gut loaded with phytoplankton. Coral, especially non-photosynthetic varieties, will benefit from Azox. It contains small, meaty ... Read More »

February 12, 2014 ·

Member Product Reviews

A Testimonial from Europe

When you use Google services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully. And remember, you can find controls to manage ... Read More »

January 30, 2014 ·

Open Reviews

Review: Brightwell Aquatics Reef Bio Fuel

by Ralph Cabage  Brightwell Aquatics Reef Bio Fuel What they SayOverview• Helps maintain a balanced nutrient-limited marine aquarium by enabling the hobbyist to enhance the rate of microbial growth and reproduction, increasing the rate of phosphate-reduction and denitrification; this is of particular benefit in heavily-stocked, well-fed reef aquaria• Replaces “vodka method” of microbial activity-enhancement with ... Read More »

January 11, 2014 ·

Member Product Reviews

Member Comments on Recent Posts

by John Tullock Member Jeremy Russell writes that some of his comments got bounced. If this happens to you, please let me know directly via email. I always place an email link in my by-line at the top of each post. We welcome your comments and correspondence, and will try to determine why any comments fail ... Read More »

January 2, 2014 ·

Member Communications