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Reef Cafe has launched and we are sure you will love it.

We are taking prebook orders. The Reef Cafe is a unique and better way for reef tanks to be fed. Reef Cafe offers never ending variety with value and fresh whole ingredients.  John Tullock and Ralph Cabage have finished a two year project and are proud to give you Reef Cafe.  You will love it ... Read More »

November 21, 2014 ·

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Sicce XStream Pumps Announced

Sicce is now taking prebook orders for the Xstream pumps. Www.sicceus.com xsteam Newsletter_Imp_23-10-2014-GB

November 20, 2014 ·

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Sensational “All-Sicce” Reef Tank

 by John Tullock This blog post is viewable by both members and non-members. Here’s a shot I recently received from our friends at Sicce SPA in Italy. This aquarium features Sicce LED lighting and pumps.   The tank is being fed with Sicce Calanus and Sicce HyperKoral, and as you can see the inevertebrates are thriving ... Read More »

September 25, 2013 ·

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The Sicce MINU LED prices are lower

The new Sicce Minu LED lights have been reduced in price making them even more affordable.  These Italian Lights are water resistant, have a five year warranty and work very well.  They are available from Sicce Authorized Dealers. See www.aqualifesupport.com.  They were rated best light by Reefbuilders.com.  Also See www.sicceus.com

August 12, 2013 ·

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Refractometer Promotion Successful

by John Tullock Thanks to all the members who participated in our recent refractometer promotion. We received orders for more than our target number of 5oo units, enabling us to offer a great deal to participants. This is what cooperative effort can accomplish. We also had several new members enroll, putting us over the 100 member ... Read More »

June 12, 2013 ·

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Membership Reaches 100

by John Tullock Thanks to all the new members who signed up during the month of May! We now have 100 members, located across the United States and in several foreign countries. We encourage all of you to participate in the Dealer Lounge by sharing your ideas, commenting on blog posts, and asking your associates ... Read More »

May 17, 2013 ·

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Sicce vs Hydor

Selling Quality Versus Price by John Tullock Copyright © 2013 Aquarium Life Support Systems. All rights reserved. We received a great comment on the post “Dealers Comment on Hydor Koralia Stream Pumps” from member Eric Helton.  Sicce USA CEO Ralph Cabbage  replied to that comment, and asked me to edit and post his reply as a ... Read More »

January 22, 2013 ·

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Marineland LEDs Not a Bargain

by John Tullock Based on reports from Dealer Lounge members, Marineland LED lighting systems may be cheap and widely available, but the company has problems with customer service issues. Here is what one dealer told us: “They have absolutely awful customer service. Why would we want to subject our customers to horrible service? Our customer ... Read More »

December 6, 2012 ·

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Introducing “Tullock’s Tips” for Hobbyists

by John Tullock Welcome! In this new series, Tullock’s Tips, I will be posting brief product reviews that are accessible to the general public. These reviews are based on the observations and opinions of our Dealer Lounge members, and represent their collective experience with the products reviewed. Each review will include a rating, one a scale from ... Read More »

December 6, 2012 ·

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