Posts by admin
Reef Supplementation Part Three
admin | November 20, 2013
by John Tullock This installment of our continuing series on reef supplements focuses upon alkalinity supplements. Various processes that take place in reef tanks, including biological filtration and calcification, deplete alkalinity. Regular adjustment with a supplement is, therefore, a necessary…..
Read moreFall Season Forecast
admin | October 14, 2013
by John Tullock The uncertainty created by the standoff in Washington over the country’s finances has eroded consumer confidence and the mood does not bode well for the coming retail season. If the issues over the debt ceiling and continued…..
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Sensational “All-Sicce” Reef Tank
admin | September 25, 2013
by John Tullock This blog post is viewable by both members and non-members. Here’s a shot I recently received from our friends at Sicce SPA in Italy. This aquarium features Sicce LED lighting and pumps. The tank is being fed…..
Read moreReef Supplementation Part Two
admin | September 17, 2013
by John Tullock Which calcium supplement is best? I am asked this question a lot. In fact, hobbyists often ask me which this or that product is “best.” It is a tough question to answer, because “best” is a subjective…..
Read moreReef Supplementation Part One
admin | September 9, 2013
by John Tullock Every reef aquarist must have a method for replenishing the calcium carbonate depleted from the aquarium as corals and some other invertebrates grow and add mass to their skeletons. Over the years, several methods have been advocated…..
Read moreAdvocacy Group to Protest False Waveline Claim
admin | August 23, 2013
by John Tullock Check out this post from Reefbuilders. Apparently Waveline has used the UL logo on its packaging without actually having its products evaluated by Underwriters Laboratories. If you have product in stock, you might want to check the…..
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Amazon Buyer Beware
admin | August 22, 2013
by John Tullock Check out this screenshot from Amazon.com, regarding their customer service on Sicce merchandise. As everyone knows, Sicce is a sponsor of this web site, and I am their Director of New Product Development for the USA. We…..
Read moreA Retailer’s Opinion on the MAP Pricing Debate
admin | August 19, 2013
[Editor’s Note: This post comments on an articles from the trade magazine, POND, written by John Olson.] By Leah Wood A hot topic in the aquatics industry is MAP Pricing. Should manufacturers have MAP? How will they effectively control it?…..
Read moreOur Experts Review Sicce Calanus
admin | August 9, 2013
Sicce CALANUS provides all-natural aquarium nutrition for every tank and every hobbyist level. Sicce CALANUS offers a revolutionary approach to feeding both hard and soft corals, other filter-feeding invertebrates, fish larvae and fishes requiring zooplankton in the range of 2…..
Read moreThe Wrong Attitude
admin | July 16, 2013
by John Tullock Are some manufacturers so desperate to move inventory that they are willing to sacrifice the good will of long term customers for any level of sales? It would appear so. Aquarium Life Support Systems recently rejected an…..
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