Reef Cafe has launched and we are sure you will love it.

We are taking prebook orders. The Reef Cafe is a unique and better way for reef tanks to be fed. Reef Cafe offers never ending variety with value and fresh whole ingredients.  John Tullock and Ralph Cabage have finished a…..

Sound Off: Hydor Koralia Stream Pumps

admin | December 5, 2012

by Ralph Cabage III Copyright © 2012 Aquarium Life Support Systems. All rights reserved. The first mass produced stream pump is still in the market and going strong. It is available everywhere, from shops to big boxes to online sellers. One…..

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What Apple Thinks About the Future of Brick and Mortar

admin | December 4, 2012

by John Tullock The world’s most valuable company thinks the future is bright for brick and mortar stores. That appears to be the message in an internal Apple video that went viral last week. Click here to link to the…..

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Sicce Introduces New Whale Filter Range

admin | December 4, 2012

by John Tullock Copyright © 2012 Aquarium Life Support Systems. All rights reserved. Continuing its tradition of support for the independent retailer, Sicce has a new canister filter range, The Whale Series, now available in the US market only from…..

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More Fish?

admin | November 26, 2012

by John Tullock Copyright © 2012 Aquarium Life Support Systems. All rights reserved. Let me begin by saying I hope everyone had a happy Thanksgiving with family and friends, and that the shopping weekend was busy and profitable for all……

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Sound Off: Marineland LED Lighting

admin | November 19, 2012

by John Tullock Copyright © 2012 Aquarium Life Support Systems. All rights reserved. This week we are launching a new series of posts that we hope all members will contribute to. We are calling it “Sound Off.” Send us email…..

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Support Banggai Rescue

admin | November 14, 2012

The Banggai Rescue Project has received support from over 150 individuals and organizations. This is a worthwhile project to preserve wild stocks of the Banggai cardinalfish (Pterapogon kauderni) while insuring a reliable supply of tank raised fish for the aquarium…..

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Sunlight Closing Aquatic Division

admin | November 9, 2012

by John Tullock Copyright © Aquarium Life Support Systems. All rights reserved. BREAKING NEWS: Word on the street is that Sunlight Supply is closing its aquatics division soon. Here’s the report from Reef Builders. Speculation that manufacturer policies favoring the big…..

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It’s Up To the Manufacturers

admin | November 7, 2012

by John Tullock Copyright © 2012 Aquarium Life Support Systems. All rights reserved. Who is responsible for the deep discounts on products sold online? Ultimately, the manufacturers of those products, because they control the pricing schedule. The traditional distribution system…..

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Aquatic Life To Abandon MAP Pricing

admin | November 1, 2012

Aquatic Life, manufacturers of lighting systems and controllers, has announced it will abandon its MAP pricing policy beginning in 2013. Asked for an explanation as to what prompted this decision, Scott Deetsch, of Performance Sales & Marketing, Aquatic Life’s representative,…..

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Coping With the Internet Onslaught

admin | November 1, 2012

It is fair to say that Dealer Lounge members all recognize the role that manufacturers have been playing in transferring business from brick-and-mortar stores to online fulfillment centers. We in the aquarium industry are hardly alone in dealing with this…..

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