Ralph Cabage III and John Tullock are your hosts for the AquaLife Dealer Lounge. Together, we offer you over 50 years of experience in the science, art and business of aquarium keeping. We are ready to help you succeed.
Help preserve and expand the aquarium hobby!
By participating in the AquaLife Dealers Lounge and AquaLife Authorized Dealers Program, aquarium retailers can make their voices heard on issues of concern to the aquarium industry. We believe the independent, brick and mortar retailer plays a vital role in the growth of the hobby and the industry it supports.
The integrated product line available exclusively from Aqualife Authorized Dealers makes inventory management easy. Refill programs save customers money and offer a greener option to wasteful packaging.
Sicce HyperKoral is a revolutionary new product formulated from purified amino acids. No more wasting product that is immediately removed by the skimmer! Corals thrive and develop their vibrant colors. Use with zooplankton when feeding certain coral species.
Members-only blog by John Tullock and guest bloggers
Membership Reaches 100
by John Tullock Thanks to all the new members who signed up during the month of May! We now have 100 members, located across the United States and in several foreign countries. We encourage all of you to participate in the Dealer Lounge by sharing your ideas, commenting on blog posts, and asking your associates ... Read More »
May 17, 2013
Another Shop Drops Ecotech
by John Tullock Another brick and mortar retailer is dropping the Ecotech line due to lack of support from the manufacturer. Aquarium in Knoxville, according to a spokesperson, made the decision after Ecotech management advised them that they make no effort to shield dealers from competition by local maintenance companies who may be working out ... Read More »
Change, Choice, Decisions
by Ralph Cabage III Some thoughts from Jim Rohn on business and decision making. Indecision is the thief of opportunity. You cannot change your destination overnight, but you can change your direction overnight. Decision making can sometimes seem like inner civil war. I used to say, “I sure hope things will change.” Then I learned ... Read More »
Aquarium Additives and You
by John Tullock Every dealer sells tank additives such as de-chlorinators, water conditioners, and supplements for adjusting pH, alkalinity, and various other water parameters. And every dealer, at one time or another, has questioned the value of using one or more of these products, either in the shop or by customers. Which products are necessary and ... Read More »
Is This a Waste of Time?
by John Tullock Please tell me the lack of interest in our mailings and posts results from the fact that everyone’s business is booming and therefore no one has time to read. We are making a sincere effort to try to help independent aquarium retailers, but if our help is not needed, then we should find other uses ... Read More »
AquaLife Water Garden Cleaner Beats Competiors
by John Tullock Laboratory tests have once again confirmed the superiority of AquaLife over our competition. When our Water Garden Cleaner, an all-season pond product with beneficial nitrifying and heterotrophic bacteria, was tested against two competing products, we beat them hands down. Download the complete report here. You can always rely on AquaLife to bring ... Read More »
Update on Sicce Minu Planted Tank
by John Tullock Back in February we posted about a new tank set-up to demonstrate the effectiveness of the Sicce Minu LED lighting system. Now that the tank has been up and growing for a while, we think you will agree with my original prediction that this would be a knock-out aquarium. Here are the ... Read More »
AquaLife ACTIVATE vs Fritz No. 9 and Turbo Start
by John Tullock Laboratory tests confirm that AquaLife ACTIVATE for Saltwater has more live bacteria and cycles the tank faster that Fritz No. 9 or Turbo Start. Download the full report here. Tell us what you think about ACTIVATE:
Too Busy Sawing?
by John Tullock A sawyer was sawing wood. He worked at the job diligently. By mid-morning, he had sawed two cords. His saw was getting dull. It cut each new log with greater difficulty than the previous one. It would take time to sharpen the saw. He had a job to do. He continued to ... Read More »
Kessil Wins LED Showdown on Reefbuilders
by John Tullock Copyright © 2013 Aquarium Life Support Systems. All rights reserved. Kessil’s A350 has taken top honors in the Reefbuilders.com LED Showdown. As the post, which you can read here, states, this was a popularity contest, not a determination of the most efficient, most PAR, etc. in LED lighting. Our experience indicates that Kessil ... Read More »
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